Florist Tottenham Hale Privacy Policy

Introduction

At Florist Tottenham Hale, we are dedicated to maintaining the trust and confidence of our customers. This Privacy Policy explains how we collect, use, store, and protect your personal data in accordance with the General Data Protection Regulation (GDPR). This policy applies to all individuals placing orders with Florist Tottenham Hale from Tottenham Hale and surrounding districts, ensuring your information is handled lawfully, transparently, and securely.

What Data We Collect

When you place an order or interact with Florist Tottenham Hale, we may collect the following categories of personal data:

• Identity Data: includes your name, delivery recipient’s name, and, if different, sender details.
• Contact Data: includes delivery addresses, billing address, and location information relevant to your order.
• Transactional Data: includes details about the products you purchase, payment method (note: we do not store full payment card details), and delivery preferences.
• Communication Data: includes your communications with us, such as notes, special requests, or customer service correspondence.
• Technical Data: includes IP address, browser type, and device identifiers gathered when you use our website for technical diagnostics and security purposes.

Lawful Basis for Processing Data

Florist Tottenham Hale processes your personal data only when a lawful basis applies, in particular:

• Contractual Necessity: To process and fulfil your order, including delivery, payment processing, and customer service.
• Legal Obligation: To comply with applicable laws related to transactions, anti-fraud measures, and tax obligations.
• Legitimate Interests: To improve our services, secure our systems, and perform direct marketing to existing customers, provided such interests do not override your rights and freedoms.
• Consent: Where we rely on your explicit consent, such as for opting in to receive marketing communications, you have the right to withdraw consent at any time.

How We Use Your Information

We use the personal data we collect from you for the following purposes:

• To process and deliver orders for floral products and related services.
• To communicate order updates and respond to your requests or queries.
• For payment processing and fraud prevention.
• To maintain accurate records for financial and legal auditing.
• To enhance and improve the quality of our products, services, and website.
• Where allowed and with your permission, to inform you of offers, promotions, and updates relevant to Florist Tottenham Hale.

Sharing and Data Processors

To fulfil our contractual obligations and improve our operations, we may share your information with trusted third parties (“data processors”), including:

• Payment service providers to process your transactions securely.
• Delivery partners to ensure timely delivery of your orders.
• IT and cloud service providers for secure data hosting, website maintenance, and security monitoring.
• Professional advisers such as accountants or legal consultants as required.

We ensure that all third-party service providers and processors are thoroughly vetted for their data protection standards, are contractually bound to comply with GDPR, and may access your information only for specified purposes and according to our instructions.

International Transfers

Florist Tottenham Hale primarily stores and processes your data within the United Kingdom and the European Economic Area (EEA). Should we need to transfer data outside these regions, such transfers will be conducted in accordance with GDPR requirements to ensure an equivalent level of data protection.

Data Retention

We retain your personal data only as long as necessary for the purposes it was collected, including provision of services, compliance with legal obligations, dispute resolution, and enforcing agreements. In specific terms:

• Order and transaction details: retained for a minimum of six years for accounting and tax compliance.
• Marketing data: retained until you unsubscribe or withdraw consent.
• General inquiries: retained no longer than 18 months unless related to an ongoing order or dispute.

Upon expiry of the relevant retention period, your data is securely deleted or anonymised.

Your Rights

Under GDPR, you have important rights regarding your personal data:

• Access: You may request a copy of personal data we hold about you;
• Rectification: You can update or correct your information if it is incomplete or inaccurate;
• Erasure: You can request the deletion of your data where there is no overriding legal reason for retention;
• Restriction: You can request restriction of processing where you contest the accuracy or lawfulness of our use;
• Portability: You can request to receive your data in a commonly used, machine-readable format;
• Objection: You can object to processing based on legitimate interests or direct marketing.

To exercise any of your rights, please contact us using the details provided on our website. We will verify your identity before fulfilling your request and respond promptly, usually within one month.

Data Security

We employ robust physical, electronic, and managerial safeguards to protect your data from accidental loss, theft, unauthorised access, alteration, or disclosure. All payment transactions are encrypted, and our website is maintained with up-to-date security protocols.

Policy Applicability

This policy is applicable to all customers of Florist Tottenham Hale placing orders within Tottenham Hale and the neighbouring districts. If you interact with us from these locations, our privacy commitments apply to you. Should you transact from outside these areas, specific considerations or additional terms may apply and will be communicated accordingly.

Changes to This Privacy Policy

We may occasionally update this Privacy Policy to reflect changes in legal, technical, or business developments. We recommend reviewing this Policy periodically to stay informed of our current privacy practices. Any significant changes will be clearly communicated through our website.

Contact and Complaints

If you have any questions about this policy or your data rights, you may reach out to us via the contact mechanisms provided on the Florist Tottenham Hale website. Should you remain concerned about the way we handle your personal data, you also have the right to lodge a complaint with the Information Commissioner’s Office or your local data protection authority.